Peer to Peer Workshop:

Title: Experiential Marketing: Help Your Clients Help Themselves 
Date: Wednesday, October 12th
Time: 7pm-9pm
Venue: Carolyn's office
2304 Zeno Pl
Venice CA 90291

Big SMARTY Member Price: FREE
Little SMARTY Member Price: $15
Non-Member price: $25

About this Workshop:
In a world where every company or brand wants to get their product
into the right peoples hands or their service experienced by a specific
demographic, in-person events have long been the solution to
building consumer trust and brand awareness. Come learn the 
concepts behind "experiential marketing" and learn how to advise
your own clients on better positioning through buzz-building events, innovative sampling programs, social media platforms and sponsorships.

What you'll leave with:

1. An understanding of your product or company's core values 

2. How to determine what "consumer experience" is best for you or your client

3. An overview of what sponsors look for when sponsoring a marketing initiative

4. A template for bringing your marketing initiative to life

This event is ideal for:

Anyone who owns a business and wants to market themselves or their clients and doesn't know where to begin. Also good for those idea generators who don't know how to take and idea and make it real!  

About Peer to Peer Leader Carolyn Deighan Coyne:

Carolyn is the Founder and President of Tadpole Event Marketing and Consulting. She founded Tadpole over seven years ago after building a strong reputation for top-notch work as Red Bull’s National Events Manager, effectively building what was once a relatively unknown brand into the number-one energy drink in the US. Tadpole specializes in a unique, highly impactful approach to reaching niche markets and target audiences. Tadpole understands that in a crowded marketplace, brands need to act on creative ideas consumers haven’t seen before, and then execute on those ideas strategically and with organization.

With Tadpole, Carolyn has led the team on hundreds of projects including winning marketing campaigns around world-class athletes, bringing Toyota trucks to the fore in the action sports industry, helping FUEL TV build each season’s advertiser base through innovative Upfront presentations, and re-introducing SALONPAS, an effective pain-relief product to over 200,000 people in the Los Angeles area (and they told two friends).  Carolyn has consulted with dozens of small companies and coached individuals to help market themselves to their target audience or client.

Prior to joining Red Bull, Carolyn was a Division 1 collegiate swimmer at Northwestern University, where she received her Bachelor’s in Communication and a Concentration in English.  She currently lives in Venice with her husband, Colin, new baby girl Stella and her amazing pooch, Ernie.  She is active in many causes including SMARTY, WISE, Tree People, Global Inheritance, and The Surfrider Foundation. 

About The Peer to Peer Program:
The SMARTY Peer to Peer program gives experts within the SMARTY community opportunities to present content-rich information on topics ranging from social media, finance, accounting, branding, marketing, public relations and other areas of entrepreneurial interest.   Attendees get the benefit of the presenter’s authority and experience in a field, while the presenter enjoys a visible platform from which to share her products or services.

*Members, please email Diana at diana@smartypeople.com for the Member discount code.